Bring it all together
Once you establish your 10-step digital transformation framework, it’s time to bring it all together.
As you do that, keep in mind that while digital data, technology and processes are foundational to a successful transformation, your people are just as important. When you implement a common methodology to access and manage information, the people in your organization can provide insights and intelligence that lead to empowered decision making across the entire enterprise.
As vice president of product marketing for Digital Channels at Fiserv, Colin Murphy is a responsible for leading Fiserv’s go-to-market strategy for the Digital Channels business, including creating new digital banking growth strategies, launching new digital products and services in market, and partnering with our financial institution clients to drive consumer activation and lifecycle engagement of their digital banking solutions. Murphy is a seasoned financial services professional, with more than 25 years of experience financial services marketing and technology.