Why being a best place to work is good for business

As a member of the Texas Bankers Association, you know the power of local business – and the difference it can make for our communities and the economy. When local businesses thrive, it benefits more than just their employees. 

Here are some ways that striving to be a top workplace can impact not only your bank, but also the small businesses you serve:

• Positive publicity in the media and community: Gain recognition from local and national media or organizations like the chamber of commerce. This can help you draw attention and gain traction with new customers.
• Increased awareness from other businesses: Businesses want to work with other good companies that treat their employees well. This can pave the way for partnership opportunities and help grow your book of business.
• Recognition from customers: If you treat your employees well and have a strong culture, customers are more inclined to want to work with you. This way, you’ll earn respect and return customers.
• Simplified employee recruiting: When you’re recognized as a best place to work, it’s much easier to attract top talent. Potential employees will want to join your ranks.
• A strong sales tool: Being a best workplace is validation of the strength of your business and why customers should work with you. Earning the status encourages prospective clients to take you seriously.

Local businesses are the engine that keeps our great state running and growing stronger. And community banks like yours help fuel those businesses, which is why it’s a win for everyone when we invest the time and energy it takes to become a best place to work. 

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