LiFE Awards

Recognizing banks and bankers for their financial literacy efforts

Bank Awards

The goal of the Leaders in Financial Education Awards is to acknowledge and honor Texas banks that are dedicated leaders in promoting financial education in their communities. The LiFE Award winners are typically honored at a special luncheon during TBA's Annual Convention. Winning banks receive:
  • A LiFE Award trophy.
  • An article in Texas Banking magazine.
  • Press releases to local and statewide news media and banking publications.
  • Recognition at a special Cornerstone/LiFE Awards luncheon at TBA's Annual Convention or other designated TBA annual event.

Applications for the 2022 Leader in Financial Education (LiFE) Awards — for financial education projects/programs initiated or ongoing within the 2021 calendar year — will be available soon. The deadline for the 2022 submissions will be February 28, 2022.

LiFE Individual Recognition Award

In addition to recognizing banks for their financial education efforts, the Texas Bankers Foundation recognizes special bankers who have gone above and beyond in dedicating their time and energy and/or have inspired others in their banks to provide financial education in their communities. Full time employees of TBA-member banking institutions in Texas are eligible for the LiFE Individual Recognition Award.

Applications for the 2022 LiFE Individual Recognition Awards — for financial education projects/programs initiated or ongoing within the 2021 calendar year — will be available soon. The deadline for the 2022 submissions will be February 28, 2022.

2021 LiFE Award Winners

Comerica BankComerica BankDallas-based Comerica Bank was recognized for its for its Comerica Business $ense Bootcamp program. During the COVID-19 pandemic, it was clear early on that minority- and women-owned small businesses and entrepreneurs, as well as underserved communities, were disproportionately affected and in response, the bank launched a virtual format of its bootcamp program in collaboration with various community partners. The program offered free and/or low-priced financial literacy workshops that were designated to provide financial education resources and technical assistance to small businesses and entrepreneurs while helping them scale and sustain the pandemic. Topics included marketing/branding, legal matters and bank relations/funding. In 2020, Comerica hosted more than 110 instructional bootcamps for small businesses in all of its markets, serving 1,250 small businesses.
First National Bank Texas First National Bank Texas was recognized for its Virtual Financial Literacy program. With many communities affected by the COVID-19 pandemic, the bank helped its employees deliver virtual financial literacy classes to meet the community’s financial health needs. The bank met with different institutions and age groups to build trust and enable meaningful discussions that build financial confidence. First National Bank Texas held virtual presentations with various partner organizations such as Goodwill, Tarrant County Community College, Fort Hood and the Killeen Independent School District, to name a few. The bank also held a special SBA Payment Protection Program informational session with the Central Texas Workforce to discuss the outcomes of the program and raise awareness for local businesses to use the program to meet their financial needs.
Dallas-based Texas Security BankDallas-based Texas Security Bank was recognized for its Texas Security Bank Education Program. The TSB Academy, an executive leadership program, helps local business owners develop the basic skills they need to run and grow their businesses. Participants learn foundational, strategic and functional principles from industry experts in 18 classes designed specifically to help business owners run better businesses. In addition, Texas Security Bank also offers a free monthly educational seminar called the Business Speaker Series and BOLD Speaker Series 2.0. These executive education presentations bring together a diverse mix of business leaders and experts together to discuss the topics that concern entrepreneurs most. In total, the bank had 53 TSB Academy graduates and in 2020 alone, the Business and BOLD Speaker Series had 1,629 attendees.
The Woodlands-based Woodforest National BankThe Woodlands-based Woodforest National Bank was recognized for its Woodforest Foundry’s Entrepreneurship 4 All program. Last year, the bank turned its immersive onsite experience into a 100% virtual format in less than 60 days. From the safety and comfort of their home offices, “wantrepreneurs” and small businesses connected with Woodforest bankers to conceptualize and test new business ideas. Woodforest bankers practiced Woodforest Foundry rapid development concepts by quickly pivoting and building an online community of peers who acted as mentors to support, share, test and challenge their business ideas. Participants were also able to leverage a new way of accessing support, resources and financial education for entrepreneurs and small businesses. As of 2019, Woodforest has demonstrated its commitment to financial literacy for Texans through Woodforest Foundry by hosting 16 Entrepreneurship 4 All events, including six virtual event sessions.