LiFE Awards

Recognizing banks and bankers for their financial literacy efforts

Bank Awards

  The goal of the Leaders in Financial Education Awards is to acknowledge and honor Texas banks that are dedicated leaders in promoting financial education in their communities. The LiFE Award winners are typically honored at a special luncheon during TBA's Annual Convention. Winning banks receive:
  • A LiFE Award trophy.
  • An article in Texas Banking magazine.
  • Press releases to local and statewide news media and banking publications.
  • Recognition at a special Cornerstone/LiFE Awards luncheon at TBA's Annual Convention or other designated TBA annual event.

Applications for the 2021 Leader in Financial Education (LiFE) Awards — for financial education projects/programs initiated or ongoing within the 2020 calendar year — will be available in October 2020. The deadline for the 2021 submissions will be Friday, February 26, 2021.

LiFE Individual Recognition Award

In addition to recognizing banks for their financial education efforts, the Texas Bankers Foundation recognizes special bankers who have gone above and beyond in dedicating their time and energy and/or have inspired others in their banks to provide financial education in their communities. Full time employees of TBA-member banking institutions in Texas are eligible for the LiFE Individual Recognition Award.

Applications for the 2021 LiFE Individual Recognition Awards — for financial education projects/programs initiated or ongoing within the 2020 calendar year — will be available in October 2020. The deadline for the 2021 submissions will be Friday, February 26, 2021.

2020 LiFE Award Winners

Comerica Bank-EmpowerDallas-based Comerica Bank was recognized for its partnership with The EMPOWER Series, which is a free monthly financial education and self-development coaching and counseling program. Each month, experts address a financial education or an empowerment topic and share their personal testimony of overcoming adversity to achieve their goals. The series was so well received in Dallas in 2018 that Comerica launched a Greater Houston edition in partnership with the Houston Urban League in 2019.
First National Bank of ShinerFirst National Bank of Shiner received an award for its 100th Day of School event. For the last five years, the bank has invited kindergarten and first grade classes to celebrate their 100th day of the school year with a visit to the bank. The students visit different financial literacy stations and afterwards are taken behind the scenes of the bank, where they learn basic financial literacy lessons and how each department within the bank operates.
First National Bank TexasKilleen-based First National Bank Texas was recognized for its partnership with the Dallas LIFE homeless shelter. In 2016, First Convenience Bank, a division of the bank, began the partnership at the prompting of a customer. What is unique about the shelter is their New Life Program, a 10-month program that includes four phases to prepare residents for life beyond homelessness. The bank supports the financial wellness component of the program.
TBK Bank, SSBDallas-based TBK Bank, SSB was honored for its partnership with a local nonprofit organization, Ascendant Community Education, to provide fraud prevention education for senior adults. Presentations covered a few common types of scams and how to respond if they are victims of fraud. Types of safety protocols banks have in place to protect their customers, the risks associated with establishing a Power of Attorney and signs of Caregiver Abuse were also discussed.
WestStar BankEl Paso-based WestStar Bank received an award for its support of Junior Achievement of the Desert Southwest. For the last 16 years, the bank has provided team members to serve on the organization’s board. Bank employees have taught JA classes in schools throughout El Paso County. The bank is very involved in the organization’s two signature fundraising events each year, the El Paso Business Hall of Fame Banquet and the Bowl-a-thon.