Marketing

What banks need to know when providing financial services to hemp-related businesses

4/1/2021
The production of industrial hemp is a fast-growing industry, especially since the passing of the 2018 Hemp Bill, which clarified from a federal perspective that the cultivation of hemp is legal and no longer restricted to pilot programs for research

10 steps to starting a digital banking transformation

9/1/2020
Most financial institutions understand the power of digital. The more pressing question, though, is how an organization brings all the components together to turn digital transformation into reality.

How to gain and retain customers in the ‘next normal’

9/1/2020
Months of frantic financial uncertainty have prompted consumers to conduct a form of “service relationship triage,” in which they evaluate the relationships that truly provide value to them.

E-sign considerations in mortgage lending

4/1/2020
More and more banks are taking applications, delivering disclosures and closing loans all online and without ever seeing the borrowers.

How to successfully define your target market

3/1/2020
Watching the Super Bowl is as much about the game as it is about the commercials. If you stop and think about it, all the commercials are geared to a target audience.

Forecasting call volume for a conversion event? Try these five best practices

11/1/2019
Accurate forecasting is key to proper staffing and delivering a high-quality customer experience during a conversion or change event.