11/1/2023
In a recent decision, the Consumer Financial Protection Bureau (CFPB) declared that digital marketing providers must comply with federal consumer financial protection laws when engaged in behavioral targeting for financial products.
7/1/2023
Modernizing a brand is far different than altering a popular recipe entirely.
7/1/2023
Many may wonder whether SVB might have lasted longer in a world without social media, where customers can only move money by standing in line to talk with a bank teller.
5/1/2023
Pre-made marketing content for the low cost of $100 per month.
5/1/2023
Bank technology is going through massive changes and disruptive new core providers are entering the U.S. community banking market.
5/1/2023
The terms “communications” and “marketing” are often used interchangeably despite being two distinct fields. Although they share some similarities, they serve different purposes.
5/1/2023
Solution combines the best of two platforms, enabling real-time edits, comments and updates across Microsoft-native files
5/1/2023
While some professional fields have raised concerns about its use, the marketing and communications profession have jumped ahead of the bandwagon and is now actively pulling it along at breakneck speeds.
5/1/2023
The complexity of a bank???s marketing department and its functions can vary depending on the size and structure of the bank.
8/1/2021
5 reasons bank marketers should focus more on social & digital media
4/1/2021
The production of industrial hemp is a fast-growing industry, especially since the passing of the 2018 Hemp Bill, which clarified from a federal perspective that the cultivation of hemp is legal and no longer restricted to pilot programs for research
9/1/2020
Most financial institutions understand the power of digital. The more pressing question, though, is how an organization brings all the components together to turn digital transformation into reality.
9/1/2020
Months of frantic financial uncertainty have prompted consumers to conduct a form of “service relationship triage,” in which they evaluate the relationships that truly provide value to them.
8/1/2020
7 steps to using social media to keep your community informed and engaged
4/1/2020
More and more banks are taking applications, delivering disclosures and closing loans all online and without ever seeing the borrowers.
3/1/2020
Watching the Super Bowl is as much about the game as it is about the commercials. If you stop and think about it, all the commercials are geared to a target audience.
11/1/2019
Accurate forecasting is key to proper staffing and delivering a high-quality customer experience during a conversion or change event.