The CREATE program, Community Reinvestment and Trust Enterprise, supports Texas banks
and its communities through financial literacy, business literacy and workforce diversity.

The TBA member relations team is working directly with member banks through its community development and economic sustainability initiative to create customizable programs to fit the bank’s needs, strategy and goals with three pillars in mind: financial literacy, business literacy and workforce diversity.

Financial Literacy

Many in underserved communities do not have the financial life skills that lead to economic well-being, resilience, savings and wealth creation. Public school budgets and curricula are stretched, so banks have proudly supported and invested in financial literacy programs for years.

Business Literacy

Small business owners and entrepreneurs in underserved communities may not have access to business education and training. To allow for sustainable communities, banks must support viable businesses, community growth and jobs. This, in turn, will provide sustainable markets for banks and expand access to capital in all communities.

Workforce Diversity

Banks need a workforce that includes individuals who know and are from the communities they serve. To create a more distinct workforce, banks are encouraged to include training for frontline bankers and lenders as well as NextGen bank executive leaders.

To learn more about CREATE and discuss the needs of your bank, please reach out to your TBA member relations officer.

Michele Carfello
[email protected]

Mary Lange
[email protected]

Zachary Malone
[email protected]