2026 Get Out the Vote Toolkit
A Call to Action
Bankers, as stewards of the industry in Texas, your actions have far-reaching impacts that shape our communities, economy, and the trajectory of our shared future. Today, we invite you to make your voice for a prosperous Texas heard where it truly matters – at the ballot box.
TBA has joined the Texas Thrives campaign to urge every Texas banker to register and vote. By participating in the process, you’re ensuring that our communities needs and perspectives are heard. Your actions in communities throughout Texas have already yielded significant results locally, and your vote is your opportunity to shape a prosperous future for all Texans.
Runoff Elections
Texas’ 2026 primary runoff elections are approaching quickly.
You are eligible to vote in the May Primary Runoff even if you did not vote in the March 3 primary election. These races will help determine the candidates who advance to the November general election, making this an important opportunity to ensure your voice is heard.
Key Dates
- Runoff Early Voting: May 18 – May 22, 2026
- Primary Runoff Election Day: May 26, 2026
Across Texas, runoff elections will decide critical races that impact the future of our communities, economy, and business climate. For community bankers and everyone connected to the banking industry, participation matters.
Go to www.TXThrives.org for voter resources to find out who is on the runoff ballot.
Timeline Strategy
Primary / General Election Campaign Kickoff (2 weeks before registration cutoff):
- Build use of campaign hashtags #ImpactThroughAction #TexasThrives.
- Post a call to action: “Are you ready to shape the future of banking? Get registered and get ready to vote!”
- Continue regular reminders throughout timeline.
Countdown to Primary / General Election Day (Also during early voting period):
- Start a countdown series with regular posts.
- Feature reasons bankers should participate in voting.
Campaign Announcement (2 weeks before the Primary / General Election registration deadline):
- Send an email reminder on registration deadline and the impact their votes can make.
- Follow up with a reminder on the day of (i.e. Today is the last day to register!)
Countdown to Primary / General Election Day (Also during early voting period):
- Send email reminder about early voting and its impact on individual livelihoods, community, and industry.
- Offer opportunities and incentives for early voting and election day attendance.