2025 SBA Communicators Conference - Austin!
When
Where
***Exclusively for State Banker Association communicators***
Welcome Y’all!
Howdy, fellow communicators!
We can’t wait to host you this summer for the SBA fan favorite, at this most anticipated gathering of SBA colleagues and counterparts from across the country.
Be sure to create an account to register and book your room—it helps us wrangle an accurate headcount and make sure everything runs smoother than a West Texas drawl.
Questions? Trouble registering? Holler at Carlos@texasbankers.com and we’ll get you squared away.
See y’all real soon! 🌟
Itinerary (tentative)
6 – 8 PM CT
Welcome Reception
Stephen F. Austin Hotel
8 – 9 AM CT
Breakfast
9 AM
AI and the Future of Communications and Marketing
How generative AI tools (like ChatGPT) can create content, campaign drafts, email copy, social posts, or SEO content—plus how to effectively edit them.
10 AM
Print as Trust Currency: Building Credibility in a Digital Age
How printed materials reinforce legitimacy and brand trust, particularly for some demographics or in times of high financial fraud.
11 AM
Capitol Tour
Noon
Lunch
Catered by Terry Blacks
1 PM
Navigating a Website Redesign: Strategy, Vendors, and Internal Buy-In
Perfect if you’re thinking of planning a redesign—covers timeline expectations, choosing a CMS, working with IT, and aligning marketing goals with operational needs.
2 PM
Hot Topics: Peer-Guided Problem-Solving Segment
Group Breakout.
3 PM
Emerging Leaders Segment
Speaker Panel
4 – 5 PM
Show & Share
6 PM
Dinner
TBD
8 – 9 AM
Breakfast
9 AM
Marketing by the Numbers: Using Data to Segment, Personalize, and Perform
Dive into how data from CX, employee feedback, and operational metrics can shape smarter marketing—targeting the right message to the right customer at the right time.
10 AM
Show & Share
11:30 AM
Event Concludes
