August 6-8, 2025 · Austin, Texas · Peer Group Meetings

2025 SBA Communicators Conference - Austin!

2025 SBA Communicators Conference logo
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When

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Where

The Stephen F. Austin Royal Sonesta Hotel
701 Congress Avenue.
Austin, TX 78701, US

***Exclusively for State Bankers Association Communicators***

Welcome Y’all!

Howdy, fellow communicators!

We can’t wait to host you this summer for the SBA fan favorite, at this most anticipated gathering of SBA colleagues and counterparts from across the country.

Be sure to create an account to register and book your room—it helps us wrangle an accurate headcount and make sure everything runs smoother than a West Texas drawl.

Questions? Trouble registering? Holler at Carlos@texasbankers.com and we’ll get you squared away.

See y’all real soon! 🌟

What to Do in Austin Visitor Guide Link: Austin Guide | Visit Austin, TX

Itinerary (tentative)

6 – 8 PM CT

Welcome Reception 

Stephen F. Austin Hotel

8 – 9 AM CT

Breakfast

9 AM

Customer and Employee Experience Metrics Banks Need

10 AM

Using AI in Communications and Marketing

10:45 AM

Print as Trust Currency: Building Credibility in a Digital Age

11:30 AM

Capitol Tour

Noon

Lunch

Catered by THE Terry Blacks

1 PM

Best Practices for Non-Profit Websites

Perfect if you’re thinking of planning a redesign—covers timeline expectations, choosing a CMS, working with IT, and aligning marketing goals with operational needs.

2 PM

Hot Topics: Peer-Guided Problem-Solving Segment

Group Breakout.

3 PM

Political Communication – Creating Advocacy’s Bedrock

4 PM

Emerging Leaders Segment

Speaker Panel

 

5 PM

End of Sessions for The Day

6:30 PM

Load Bus for Entertainment & Dinner

 

9 PM

Load Bus to Return to Hotel

8 – 9 AM

Breakfast

9 AM

Community Bank Innovation Magnet: Creating Big Bank Technology for All Banks

10 AM

Show & Share

11:30 AM

Event Concludes

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