TBA Converge
HR. Marketing. Operations. Three essential areas of banking, each with its own challenges, priorities, and opportunities.
TBA Converge brings these professionals together for a dynamic learning experience featuring three dedicated, concurrent educational tracks designed to deliver relevant, practical content for your role.
Whether you’re developing talent, strengthening customer relationships, or improving operational efficiency, you’ll find fresh ideas, actionable strategies, and valuable connections to help you succeed.
The conference also features a shared closing keynote, bringing all three disciplines together to explore the challenges and opportunities shaping the future of banking.
Choose your track. Expand your perspective. Move your bank forward.
When
Where
Four Seasons Hotel Austin
11 San Jacinto Blvd
Austin, Texas 78701
(512) 478-4500
Explore Three Dedicated Tracks
- HR | Talent & Culture
Attract and retain talent, develop future leaders, navigate workplace challenges, and build a stronger organizational culture. - Marketing | Brand & Growth
Strengthen customer relationships, elevate your bank’s brand, explore new marketing strategies, and drive measurable growth.
- Operations | Efficiency & Execution
Streamline processes, manage operational risk, embrace emerging technologies, and improve operational performance.
Schedule
8:00 – 9:00 AM
Registration
9:00 – 11:00 AM
HR Huddles
1:00 – 5:30 PM
General Session – HR Track
7:00 – 8:00 AM
Breakfast
8:00 AM – 12:00 PM
General Sessions:
- HR Track
- Operations Track
- Marketing Track
12:00 – 1:00 PM
Lunch
1:00 – 5:00 PM
General Sessions:
- HR Track
- Operations Track
- Marketing Track
5:00 – 6:30 PM
Reception
7:00 – 8:00 AM
Breakfast
8:00 AM – 12:00 PM
General Session
HR Track (2.5-day program)
First Registrant: $1,000
Additional Registrant: $900
All Non-Members: $2,000
Marketing Track (1.5-day program)
First Registrant: $725
Additional Registrant: $625
All Non-Members: $1,450
Operations Track (1.5-day program
First Registrant: $725
Additional Registrant: $625
All Non-Members: $1,450
Fee includes program, reception and all listed meals.
Full registration fees will be refunded if written notice is received no later than July 7, 2027. There is no refund after this date. Written notice is required for all cancellations or substitutions. Email requests to education@texasbankers.com. Substitutions are permitted without added cost or penalty.
Senior bank leadership
- CEOs, Presidents, and COOs
- Chief Human Resources Officers and senior HR executives
- Chief Marketing Officers and senior marketing executives
- Chief Operating Officers and Heads of Operations
- Other C-suite executives overseeing organizational performance, transformation, or growth
Why attend: Gain cross-functional insights, evaluate new strategies, improve organizational performance, and make better investment and resource-allocation decisions.
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Functional leaders and decision-makers
- HR directors, managers, and talent development leaders
- Marketing directors, brand managers, and digital marketing leaders
- Operations directors, deposit operations leaders, and branch operations managers
- Leaders responsible for employee experience, customer experience, process improvement, and organizational effectiveness
Why attend: Get practical tools, benchmark practices, solve department-specific challenges, and bring actionable ideas back to their banks.
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Emerging leaders and adjacent functions
An audience that supports future leadership development and cross-functional participation.
- HR, marketing, and operations supervisors
- High-potential professionals preparing for leadership roles
- Bank strategists, project managers, and business transformation leaders
- Technology, innovation, and customer experience leaders whose responsibilities overlap with the conference themes
Why attend: Build leadership skills, understand how bank functions intersect, and prepare for expanded responsibilities.
Four Seasons Hotel Austin
11 San Jacinto Blvd
Austin, Texas 78701
(512) 478-4500
Rate: $250/night
Hotel booking link coming soon!
Texas State Board of Public Accountancy: Pending Approval. There are no educational prerequisites.
Human Resource Certification Institute (HRCI) and SHRM: Application for CE credit is under review and pending approval. Attendees will be notified once approval is confirmed.